The Fancam first began at Mead’s Corner coffee shop. As a start-up coffeehouse that was sponsored by their local church, Alan and Chad were interested in creating a relationship with customers that could extend beyond their shop’s doors.
Working from a shoestring budget, they quickly honed in on word of mouth for inexpensive, but effective advertising, using social media. Their website and Mead’s Facebook Page offered a forum for some communication, but it was challenging to create a consistent welcoming conversation.It occurred to the them that if they could put pictures of customers on Mead’s Facebook Page, people would find it interesting and possibly create more interaction. It might help people get to know each other by name and create a sense of community. If they could create a way for people to take their own pictures, it would not only be fun to do, but empower the people to spread the word.
A high schooler and his girlfriend were sitting on the sofa at Mead’s Corner during the installation of the very first Fancam. They invited him to try it. His cell phone chirped immediately after he took a picture with his girlfriend, delivering an email message with a copy of his photo, and linking him to the Mead’s Corner Facebook Page. “Wow, this is radically cool! I could see this happening all over the world,” he said. It occurred to us that we might have stumbled onto something big.
That day in April of 2011 the first FanCam was installed with Mead’s Corner having 1,600 Likes on their Facebook Page. Eleven months later, that number has grown to 4,650, almost tripling in number. About 3,000 pictures of smiling Mead’s fans have been taken during that time, many of them being tagged, commented on and even shared. The numbers are just one small measurable effect the FanCam has on increasing interactivity and awareness for business’s social media pages. It offers a less inexpensive, more interactive form of promotion. Pictures of customers offer a fun way for fans to visually recommend businesses in social media’s world of discussion. It also collects customer email addresses which can be used again later to reach out to those same customers.
The FanCam is offered full time for businesses with yearly subscription packages. The FanCam can also be rented for one-time special events like weddings and grand opening celebrations.
Around January, Mia Lee joined the company that created the FanCam, Ten Thousand Fans. The company recently landed a deal with Eddy’s Toyota granting exclusivity for car dealerships in Wichita, as well as a contract with Chick-fil-A East Wichita. The FanCam is currently increasing awareness at around 20 locations. Contact us if you’re interested in getting a FanCam for your business or special event.GetYourFanCam.com is a Ten Thousand Fans production.