The FanCam system is made of a touchscreen computer and web camera that interfaces with the business’ Facebook Page. It is installed at the business, either mounted on a wall or on a stand-alone kiosk for customers to take quick photos. They provide their name and email address, and then take (or retake) a photo and give permission to have it automatically uploaded to the company’s Facebook Page. After taking the photo, they can tag it and share it, allowing their friends to see where they’ve been.
There are so many opportunities happening at once. Business owners are usually too busy to manage social media, let alone ask for recommendations from every customer. The FanCam does this for them – but goes a step further by allowing the customer to do the work. It can save a lot of time and keep the interaction going in a fun way.
Another effective marketing advantage of the FanCam is the capture of the customer’s email address, which can be used to reach out later with newsletters, coupons, special events or other promotions. This customer database is built by the FanCam participants who opt-in to receive communications from the business.
Although the FanCam is virtually maintenance-free, there is still a need to manage and integrate social media posts into the company’s marketing campaigns. GetYourFanCam can create social media accounts for the business, integrate additional messages and monitor these accounts for activity, alerting the business if necessary. Additional services include creating or claiming of sites like Yelp, Urban Spoon, FourSquare and Google Maps.
The Fancam is leased on a monthly basis but is also available for short-term special events. Rates begin at $200 montly for a full time FanCam and begin at $100 per hour for individual events. Setup fees may apply depending on services needed and length of campaign.
Mead’s Corner in Wichita, KS, is the home of the first FanCam, which was invented by Alan Ebright and Chad Cox of Ten Thousand Fans. Other businesses using the Fancam include Eddy’s Toyota, the Kansas Underground Salt Museum, the Kansas Humane Society, Salon Teased, Chick-fil-A and many more. Find a complete list of FanCam locations here.